RazoRock is the brainchild of two very passionate second-generation Italians, who embrace the philosophy of La Bella Figura. This can mean many things, but its essence lies in presentation... how one looks, how one smells, how one carries oneself. Italy is world-renowned for it's personal care products, from soaps and shaving products, to fragrances, colognes and grooming accessories. Their goal is to bring you the very best that Italy has to offer and to do it in a way that will make our ancestry proud because La Bella Figura enhances the beauty and peace in the world.