Someone suggested that I call this croap as it's between a shave cream and a hard soap, or a shaving putty. This shave soap's texture is like a hard cream. Use straight out of the tub or take out a thumb size piece and add it to your shaving bowl or mug. Add a little water and whip up a long lasting, creamy and stable lather with lots of bubbles. This quality formula will give you a close and smooth shave. Can be used on the thickest, coarse beard. Allows shaving in any direction.