Still made today in accordance with the rigorous, hot soap-making process, which transforms the natural ingredients into a very fine soap. The traditional, vegetable stearin-based formula is enriched with natural ingredients which make it particularly concentrated and rich. Formulated with glycerine to make the blade glide smoothly and reduce razor burn and rashes. The original menthol shaving cream - amazing performance and scent! The Green, classic, range for all kinds of beards. Formulated with eucalyptus opil and menthol, it gives the skin that traditional feeling of freshness and firmness.
Country of Manufacture: Italy
A story that is already the stuff of legends. Ludovico Martelli created Proraso in Florence in 1948. Over the years, it became a benchmark for shaving professional and all Italian men. When seeking out the highest quality shaving products for men, the Italian shaving experts at Proraso have long been standout leaders in the wet-shaving field. For over a century, Ludovico Matellli's Florence-based artisans have created superior men's shaving creams and shaving soaps. Proraso also formulates premium pre-shaves and aftershaves to perfect the discerning man's shaving experience. Across the sea from sunny Italy to our customers in Arizona, we are pleased to offer exceptional Florentine shaving and skin preparations for men from Proraso.
The Proraso formula is now free of parabens, silicone, and mineral oil; an upgraded product made with natural ingredients.