For those who love the Proraso Performance and Sandalwood scent! The Red range tames even the toughest beards while its natural ingredients calm the skin and boost its elasticity, protecting against razor burn. Apply this Pre-Cream on your skin and build your lather ontop for the smoothest of shaves.
Country of Manufacture: Italy
The Proraso formula is now free of parabens, silicone, and mineral oil; an upgraded product made with natural ingredients.
A story that is already the stuff of legends. Ludovico Martelli created Proraso in Florence in 1948. Over the years, it became a benchmark for shaving professional and all Italian men. When seeking out the highest quality shaving products for men, the Italian shaving experts at Proraso have long been standout leaders in the wet-shaving field. For over a century, Ludovico Matellli's Florence-based artisans have created superior men's shaving creams and shaving soaps. Proraso also formulates premium pre-shaves and aftershaves to perfect the discerning man's shaving experience. Across the sea from sunny Italy to our customers in Arizona, we are pleased to offer exceptional Florentine shaving and skin preparations for men from Proraso.
I like Proraso products but I am sorry, this smells like the Rev. Al Sharpton. NO thanks.
I enjoyed using the green Proraso pre-shave soap and was a bit skeptical about the red. It smelled sweeter which didn't thrill me because I liked the classic aroma of the green. However, that skepticism was misplaced. During its application, the aroma is not unpleasant and in fact just the opposite. It is smoother and provides more protection during the actual shave. Once shaved, the aroma leaves so one can complete the shave without any mixture of aromas. It is better in every way compared to the green and will be using it forward exclusively.